How do you market your consulting business, especially if you’ve never had to market yourself before?
How Clients And Consultants Find Each Other
Someone becomes a potential client when they realize they need to bring in somebody to solve a problem, avoid embarrassment, make more money, etc. That’s where we come in; that’s why we make the (sometimes) big bucks. So the consulting path to purchase—the magical sequence of events that brings client and consultant together—tends to be fairly…
How to Create Your Consulting Portfolio
Your consulting portfolio is your most powerful tool in getting hired. It’s a detailed record of your accomplishments, and it’s composed and formatted to show you at your best. What that portfolio actually looks like will vary according to your own discipline; a human resources consultant’s portfolio will have a different look and feel than,…
Your Name is Your Brand
When you’re a consultant, your name is your brand. It’s time to start thinking more deeply about how you’re going to start promoting yourself; how you’re going to position your business among the other consultants out there. So let’s define some terms. “Brand” is kicked around in a million different ways, but it really has…
How to Plan Your Consultant Website
Keep it simple. You’re going to need a consultant website. No, it doesn’t have to be epic. Here’s what it needs: Should you hire out your consultant website design? Probably. If you are both tech savvy and a good designer, there are a number of easy content management systems like Wix (easy) or WordPress (more…
Your Target Market
Do you have a consultant target market in mind when you think about your clients? Can you picture somebody? Do you know what kind of position they have in their company? Can you describe what problems they have, and what solutions they tend to look for? Do you know the way to their heart? As…
Content Marketing for Consultants
Think of it as giving away product samples—of your expertise. Content marketing for consultants is a new concept for a lot of people—but it’s a powerful one, and one that you should explore. First, let’s define terms. “Marketing” refers to everything you do that stimulates demand for what you offer. “Content”, in our business, refers…